Lovely Hoffman, Massachusetts, a teacher and singer overheard some of the female students at her predominantly black middle school complaining about their blackness. Thus, in order to counterattack the media driven indoctrination young Black people especially women are combatted with when it comes to European beauty standards, Hoffman decided to create a music video titled “My Black Is Beautiful.”

The goal of the song is to reaffirm Black is beautiful in all itself unique glory, from skin, hair and general #BlackGirlMagic & #BlackBoyMagic.

The video, includes some of the students from Helen Y. Davis Leadership Academy in Dorchester. The storyline, follows a young girl learning how to acknowledge her beauty and become proud of it, by this proclamation:

Who are you to say that I’m not beautiful

It’s your own insecurity

Because I know and believe

My black is beautiful

Hoffman explained her goal further by saying:

“There is a strong correlation between self-esteem and student achievement,” Hoffman said. “As an educator, I believe it is my duty to not only ensure students are reaching their potential academically, but that they are also comfortable and confident in their own skin. It’s about educating the whole child.”

The song seems to follow a similar tone to this empowering Poem for black children by Useni Perkins 

Make sure to check out our #SpokenWordsOfTheDay series; you can find more empowering poems plus the lyrics and videos.

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